Allison Kahler

University of Michigan Giving Blueday

UI/UX

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Giving Blueday 2016

Giving Blueday 2016

Pegged the to Tuesday after Black Friday, or Giving Tuesday, this 24-hour day of giving is promoted throughout the university with environmental signage, advertising, marketing materials, and events to engage students on campus.  During the Giving Blueday event, the social media presence is vast, and reaches an online audience through shared graphics and branding imagery to incentivize giving.

Visual Identity, Art Direction, Print Design, Signage, Digital Marketing Design

 Marketing deliverables distributed at football games and day-of events on campus.

Marketing deliverables distributed at football games and day-of events on campus.

 Banners and environmental signage displayed on campus leading up to Giving Blueday.

Banners and environmental signage displayed on campus leading up to Giving Blueday.

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